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Cypress Data and GTM System Architecture
19 SYSTEMS · 22 CONNECTIONS · 884 SF FIELDS · FEB 2026
System Flow
Fields
Alerts & Zaps
Inventory
Waste & Sprawl
Semantic Layer
Reverse ETL
Action Plan
AUTOMATION / ALERTS
CRM / ENGAGEMENT
DATA PIPELINE
WAREHOUSE / TRANSFORM
EXTERNAL SOURCE
81 fields
11M rows
8.8M rows
1.65M rows
48.3K rows
2.69M rows
201 rows
28 models
15 prod syncs
2 alerts
18 fields
3 UTM fields
88 fields
~50 zaps
~5 zaps
alerts
case/opp
19 tables
68 tables
sessions
146 models
157 fields
Cypress Cloud
PRODUCT (SOURCE)
✅
Zapier
AUTOMATION
⚠️
Slack
COMMUNICATION
✅
Salesforce
CRM
⚠️
HubSpot
MARKETING CRM
✅
HockeyStack
ATTRIBUTION
✅
Clearbit
ENRICHMENT
⚠️
Outreach
SALES ENGAGEMENT
⚠️
Hightouch
REVERSE ETL
✅
Stitch
ETL
⚠️
Segment
CDP
✅
Snowflake
DATA WAREHOUSE
✅
dbt
TRANSFORM
⚠️
Pendo
PRODUCT ANALYTICS
✅
Chargebee
BILLING
✅
Fullstory
SESSION REPLAY
✅
Google Analytics
WEB ANALYTICS
✅
Goldcast
EVENTS
✅
Jira
ISSUE TRACKING
✅
CONNECTIONS
Stitch ETL
Reverse ETL
Native Sync
Zapier
API / Other
TIERS
Core
Infrastructure
Supporting
Deprecated
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